

I was worried this one would alienate a lot of the leads and customers we have. Heading 3: The Knowledge Base for Product-Focused Teams Seemed a little short and while having a knowledge base certainly reduces churn, it just seemed a little…aggressive.
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Tagline 2: Great out-the-box knowledge base software to keep support volume down and make sure customers can help themselves. Heading 2: Provide Answers, Keep Customers In turn, that’ll make them happier and reduce churn-but that’s kinda implied. The whole point of a knowledge base is to help customers succeed and keep your customer support team from drowning in a pile of tickets. Tagline 1: Educate your users with a super simple knowledge base that’s built for teams just like yours. Heading 1: Help Customers Successfully Use Your Product In the end, I tried about 3 different headings and tag-lines but the original one just stuck. Having said that, you don’t want to be locked away trying to become a wordsmith and push out something amazing. If it’s not obvious what a product or service does and why they should use it on the first load, it’ll be struggle to get anyone to sign up. Does the vibe go with our brand? Is it a good representation of who we are?.What’s the experience like when I first load my site? Is it slow? Is it exciting or eye catching? Does the copywriting make any sense?.What would I think if I landed on this page and knew nothing about the product?.This is why I had to look at our new marketing site like a new visitor. But that’s not exactly useful for a visitor to our site.Ī visitor has no idea, they likely don’t fancy sticking around and unless you can make a great first impression they’re off. I know what it does, I know why it’s great, and I know why you should subscribe. Detaching yourself from your companyĪs a co-founder, I know HelpDocs inside out. Knowing which colors go with what is one skill I’m still to learn, but taking a look at how other designers use colors can be incredibly useful. It can be a great place to scout out homepage ideas, but most often than not I’m there scouting out colors. Then a customer bar, and then features with explanations.Īs I mentioned earlier, I’m a Dribbble lurker. Most consist of a Hero section at the top with an image and some sort of heading, tagline, and signup button or form.
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It can be incredibly difficult to work out how to lay out your homepage from scratch. Obviously don’t copy them but take a look at how their homepages flow. For me, I admire Stripe (I think everyone does, though), ActionBar, and Dovetail for their homepages. You’ve probably got a bank of companies inside your head who you think do design good n’ stuff. Like a home designer scans through magazines and tirelessly touches an endless amount of material, a web designer must find inspiration from other web designers. Here’s what I learnt in the hopes that these tips might help you when you build your own marketing site. After 6 months, it was looking a little tired and didn’t really reflect our progress with the app and brand.Īll-in-all the new site only took around 4 days to complete as we had most of the groundwork laid already. This year I got the opportunity to rebuild our marketing site.

What looks great today may just look hideous next year. I suppose the exciting part of design is that it’s always changing. Always a lurker on Dribbble I can’t help but try and improve upon my previous designs. When it comes to building, I’m a sucker for trying making things look pretty. The process with its challenges & bumps along the road and the final result when you get to stand back and look at what we’ve created. I think everyone finds a certain kind of joy when it comes to building something. The job sounded simple: convey HelpDocs and its purpose to new visitors.īut as many designers and developers know, it’s never that simple. There I am with a blank screen and a gazillion possibilities. Building a new marketing site from scratch is daunting.
